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What is the first thing that attracts you when you come across a new company? The name of the company and the way they’ve been presented to their consumers. Do you know why some companies or products start getting recognition within years of their launch? It is all because of the name they design to represent their products and the story that goes behind it.

When naming something, the most important thing to keep in mind is to search for a word that can illustrate its concept in the best way possible. Such was the case here as well when we decided to name our product, ‘Fortify’.

How Fortify’s name came into being?

Who would imagine that the famous forts in Pakistan can actually lead someone to name their products behind its concept?

It so happened, when our CEO and co-founder, Mr. Syed Zain Ali, went on a trip to Hunza and visited the Altit and Baltit forts. Upon reaching these places, he realized the importance that forts hold, in general. Forts are places that require extreme work to get built. The construction of such places takes place to provide shelter to the people inside from outside elements. The walls of the fort are ‘fortified’ or ‘strengthened’ with strong materials and bricks, it is all to protect and preserve substances from harm.

The fact that these forts are standing as strong and mighty as the first day of their construction inspired Mr. Ali to name this real estate ERP product related to fort. It is because he realized how much Fortify would help enrich the lives of those who use it for the better. He knew that by developing Fortify, he could help in fortifying the real estate builders’ operations, and provide them with the best solutions and not letting them face any hurdle. To give them the confidence that there operations are now as strong, or even more, than the architectural marvels they build. Hence, that is how the name Fortify came to being!

Fortify ERP is a real-estate solution, the first of its kind in Pakistan. It is designed to provide you with the easiest, all-in-one solution to your problems. It enables you to ‘Fortify’ your real estate business, by automating your business processes related to real-estate i.e strengthening you and your business!

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